{"title":"SHOP MATCHA","description":null,"products":[{"product_id":"kichi-matcha-ceremonial-grade-matcha-green-tea-powder-100g","title":"Kichi Matcha – Ceremonial Grade Matcha Green Tea Powder (100g)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCeremonial Grade Matcha for Daily Rituals\u003c\/p\u003e\n\u003cp\u003eKichi Matcha is crafted from shade-grown tea leaves, cultivated in the misty highlands of Zheijiang. Slowly stone-ground into an ultra fine powder, it delivers a smooth, vibrant cup with natural sweetness, soft umami depth, and no harsh bitterness.\u003c\/p\u003e\n\u003cp\u003eProduced by a family-run tea garden with generations of cultivation experience, our ceremonial grade matcha is designed for calm focus, mindful mornings, and elevated daily rituals.\u003c\/p\u003e\n\u003cp\u003eWhy Kichi Matcha\u003c\/p\u003e\n\u003cp\u003e• Single-estate ceremonial grade matcha\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e•Shade grown for depth and flavour\u003c\/p\u003e\n\u003cp\u003e•Slowly stone-ground for depth and flavour\u003c\/p\u003e\n\u003cp\u003e•naturally rich in antioxidants and L-theanine\u003c\/p\u003e\n\u003cp\u003e•No bitterness, fillers or additives\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Traditional matcha tea\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Lattes \u0026amp; iced matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Morning focus without coffee crashes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e•Daily wellness rituals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContents: 100g ceremonial grade matcha powder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStore in a cool, dry place. Reseal after opening.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kichi Matcha","offers":[{"title":"Default Title","offer_id":52331599921494,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7166\/5238\/files\/Untitleddesign.png?v=1779117488"}],"url":"https:\/\/kichimatcha.com\/collections\/why-kichi-matcha-copy.oembed","provider":"KICHI MATCHA","version":"1.0","type":"link"}